Designed and developed in 2015/16, under the creative direction of Miguel Viana of Brandia Central, Expo typeface is a bilingual Arabic and Latin set of fonts created by DSType and 29Letters. The Latin character set is designed by DSType while 29LT designed the Arabic. Expo Sans is a contemporary typeface drawn with extreme refinement in seven weights from thin to black and a plethora of stylistic alternates. A modern-day sans serif Latin and a simplified neo-nash Arabic were drawn to echo the theme of Expo 2020 Dubai: "Connecting Minds, Creating the Future". DSType also developed a special version for signage with negative and positive typefaces.